The skin is the most visible human organ. The itching of the skin is an uncomfortable and annoying feeling that makes you want to scratch it. Also known as pruritus, the itching sensation is usually due to dry skin. It is common in older people, as the skin tends to dry out more rapidly with age. Depending on the cause of the itching, the skin may appear normal, or may be red, rough, or have bumps or blisters. If you scratch the surface all the time, areas where the skin is thickened, swollen and raised may bleed or become infected.